How posting kickass professional blogs helps your business.
Whether you are writing a book, running a business, or providing services, writing a blog is an effective strategy. Actually, it’s more than effective. It’s a truly savvy (and potentially easy) way to shake things up in all kinds of good ways.
Once someone is on your website, they are probably already ready to interact with you, whether that means buy something, get a quote, or follow you. But how do you get them to your website?
There is one easy way: blogs. How does that work? Read on…
Organic click-through rate
When you answer commonly asked questions in your blog or create blog content that shows knowledge in a particular field, you are more likely to pop up on the page when people type pertinent things into their search bar. For example, when people type “common snakes in New England” or “therapist near me”—if you are a snake expert or a psychotherapist who blogs, Google will reach its cyberarms out to your content and drag it onto the list of search results.
When searchers open your blog to read more, they have clicked through to your website, where they get up to speed—thanks to you and your professional expertise. Using high-performing keywords and phrases in your blogs (and in your web content) will improve your ranking on Google and get you seen much faster.
To get ranked, you have to be indexed. It’s pretty technical but the way I understand it is that a website that is created and just sits there will never be indexed, and thus won’t show up in searches. Not only do you have to post relevant content, you have to do it regularly. Fresh content gets you indexed so that Google searches find their way to you. Unless you plan on rewriting all your web copy weekly, the absolutely best way to keep your website refreshed is to post regular blogs, with new content and targeted keywords.
By embedding internal links in your blog, you direct people to other pages on your site that are important for them to see, when they are ready. Someone is worried his wife may have a drinking problem. He Googles, “alcohol addiction,” or “signs of alcoholism,” or “how to tell if someone is addicted?” Your rehab facility has excellent index coverage on Google and your blog “How Can I Tell if It’s Alcohol Abuse?” uses some well-researched keywords. So it pops up. At this point, the reader is not looking for addiction treatment, he just wants some answers to his question. Reading your blog, he may click on an embedded link to your “services” page, and realize the many addiction treatment options out there, and that you offer free phone consultations for anyone concerned about substance misuse. This is an organic way for the people who need you to find you.
It’s a long game, relatively speaking. It can take 6 months to a year to see the results, depending on what field you are in, if you are a local business or a remote service provider, or how niche your market is.
Regularity is the key. And I know that most people are so busy with the thing they do (cleaning chimneys, tutoring, or providing rehab), that they never manage to get around to posting a blog. I get it. I write blogs for clients every week but could do a lot better at writing my own.
I do not repair my own appliances. I mean, even if I could stumble my way through a repair manual, I would never manage to get around to it—not after all the other things I have to do in a day, and given that appliance repair is not really my specialty. So I find a pro. Same when my car needs to be fixed, I need a medical procedure, the septic system backs up, or a tree hits my roof. I call for help.
But that makes sense because no one person can be good at all those things. But everyone can write… right? Here’s what you need to do:
If you have time in your week to do this, it will work in your favor if the math plays out.
*What is your time and expertise worth per hour?
*How many hours will it take per week to create a blog?
Since you are not doing business during those hours, you have to total up the lost income and compare that to what you’d pay to have a professional writer create your blog content (connect with me to find out my rates).
With my help, you can deliver professional content that is clean, concise, catchy… even ingenious, thought-provoking, and sometimes funny.
I have been told more than once things like: “You wrote what I meant,” or “You made it sound like me,” or “If I wrote it, I’d want it to be just like this.”
Do you need to improve your SEO and site visits?
Do you have zero time to invest in blogging?
Do you want to post engaging blog content that positions you as an expert in your field?
Do you not want the hassle of worrying about it?
I’ve got you covered.